Needs and Challenges
Urgency - Competitors have started launching their offerings
The idea for Dime-in was conceived in late 2017, and as a start-up it was critical to get the
launched quickly and start building market share. During the plan & define phase, a number of well
competitors also entered the new market with group payment solutions. The Dime-in team knew that speed
market was now key to engaging with the early users and building an initial customer base.
How should we build the Application?
Dime-in’s founders wanted to use the cloud as a way to build their application quickly, but didn’t
experienced team in-house who could do the work, and didn’t have the budget to hire a team with all of
skills they needed - web developers, designers, node & go developers, operations and security. The
needed a partner with deep cloud development experience who could take their concept and bring it to
as an online service.
Digital business tools for non-technical users
The cloud is a platform for highly technical users to excel, but is intimidating for non-technical
managers. The Dime-in team requested management, reporting and administration tools for the application
abstract the complexity of the cloud and allows them to focus on helping customers organize events and
Operationally Secure and PCI Compliant
Dime-in needed the confidence that the solution being built had strong security to protect the user
and payment transactions throughout the system, provide visibility into operation security, ensure PCI
and peace of mind for the users of the application. This challenge was to know how to design and build
highly secure workload, which needed to be compliant using serverless from day one.
Frugal at the start, and scale as the site becomes popular
Dime-in was bootstrapped by the founders while raising capital in parallel. This meant the
needed with a frugal mindset, and operate with a low burn rate and buy time to get the business up and
The application also needed to deliver internet-scale and performance when the Dime-in app inevitably
popular, otherwise the team risked losing the confidence of their early user base.